Using creative direct mail examples can help your marketing campaign stand out. The key is to make the message interesting enough to engage the recipient, while remaining concise enough that it can get through the clutter. Here are some examples to get your creative juices flowing. Nike's shoeboxes are a direct mail marketing example that made a huge splash. These boxes were designed to look like stadiums, and a promotional message instructed customers to wear a pair of shoeboxes to the stadium. Nike was promoting its athletic shoes among children. In order to make the campaign fun, the company created limited edition shoeboxes. They sounded like a stadium crowd, and the boxes included stadium sounds. This added to the excitement of the product and increased sales. Ikea is another example of a company that has successfully implemented a direct mail marketing campaign. Their campaign for the holiday catalog of 2020 used interactive elements. They included a 3D table design pop-up that created a memorable experience for the customer. Nestle used a creative direct mail campaign to publicize its chocolate bar. The mailer included an illustration of the human brain and included black and white printing. The company also used the same font as the chocolate bar wrapper. Earth Hour has had successful direct mail campaigns. In addition to sending a foldable candle box to industry leaders, the company also sent paper cuttings that included people shapes inside windows. The goal was to raise awareness about how much energy corporations waste.
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